Have you considered the Cost of Absence (COA)? One of the top questions I get asked when I first meet with a client is ‘what kind of ROI can I expect from my social media marketing efforts’? Have you ever considered the more important question? What is the cost of...
Sitting in the foyer of Southern Cross Austereo I got talking to the GM, Gina Hogan. I was extremely excited about starting my radio campaign on Hit Far North Queensland for the Cairns Social Butterfly 2017. Any business will agree that investing in TV and radio is...
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