social
media
training

10118NAT (Nationally accredited) – $3,900

Diploma of Social Media Marketing

Overview

10118NAT Diploma of Social Media Marketing is the ONLY nationally accredited marketing course that focuses solely on social media. Employers always prefer candidates with formal training over unaccredited soft skilled courses.

Curated by three leading global social media industry experts, the Diploma of Social Media Marketing is engaging, comprehensive, forward thinking, and fills a clear gap in business and marketing qualifications. Through this Diploma, you will not only learn all there is to know about social media, you will build a social media marketing strategy and implementation plan which you can immediately apply to your career and/or business.

Social media appeals to a wide array of student segments, including job seekers, high- school graduates, advertising or marketing professionals, business owners and social media newcomers. Whether you want to build a highly comprehensive portfolio to win the job of your dreams, launch a new business, or manage an array of clients within a large organisation, this course will help you gain the practical skills required to strategize, manage and execute powerful digital and social media marketing campaigns.

RTO Code: 32243

Why study the Diploma of Social Media Marketing
Course Curriculum:
1. SMMBCM501A Plan, implement and manage blog and content marketing

This unit focuses on ‘Content Marketing’- an organisation publishing content that is either unique (i.e. created by the organisation) or curated (sharing someone else’s content). The purpose of content marketing is to achieve specific marketing goals, such as increasing brand awareness, positioning the business as a voice of authority in its industry, drivingtraffic to a website,and/orincreasing search engine rankings. In order to be effective, an organisation must have a clear content marketing strategy and closely manage the content creation process.

2. SMMMSM502A Plan, implement and manage mainstream social media marketing strategies

Learn about other social media marketing opportunities such as paid advertising, promotional posts, and community management- responding to comments from the organisation’s social media network. Paid social media advertising is particularly important skill for marketers given how challenging it is to achieve traction on mainstream networks without a dedicated marketing budget.

3. SMMNSM503A Plan, implement and manage niche social media marketing strategies

Discover social media networks that have global usage, however comparatively less advertisers. This creates an opportunity for organisations to gain more traction than the crowded mainstream social media networks. Niche networks also contain a more defined audience demographic. This unit includes WhatsApp, Snapchat, Pinterest, WeChat and Messenger.

4. SMMBPB504A Establish and build a strong personal brand in social media

Learn how individual social media profiles can achieve equal results, and often higher, than an organisation’s own social media profiles. This Unit you will also establish your own personal brand on social media, an essential exercise for any professional social media marketer.

5. SMMEMS505A Plan, implement and manage email marketing

This unit closes the loop on the social media marketing process. Once you have posted content to social media networks (whether the organisation’s or an individual’s profile), it’s likely that a large amount of traffic will be directed to the organisation’s website. If the business transacts online (e.g. an ecommerce store selling clothing), then people who visit the website can be ‘converted’ into a paying customer immediately. If not, it is essential that organisations retrieve an email address to turn the visitor into a sales lead. If successful, then the organisation can commence a lead nurturing process with the potential customers via email-a more personal social interaction.

6. BSBMKG507 Interpret market trends and developments

In this unit you will learn how to conduct an analysis of market data in order to determine organisational and competitor business performance, and how to prepare market and business forecasts. This will help you in developing an organisation’s marketing plan and how to determine the current or potential future success of marketing strategies.

You will use statistical techniques to analyse organisational and competitor marketing performance, and discover how to interpret new and emerging trends when forecasting future business needs.

7. BSBMKG502 Establish and adjust the marketing mix

Discover how to determine the optimum marketing mix for an organisation through analysis of interrelated marketing components.

8. BSBMKG515 Conduct a marketing audit

This unit will cover how to prepare and manage a marketing audit, with reference to an organisation’s marketing plan.

You will learn how to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process. The outcomes of marketing audits are generally used to inform an organisation’s marketing plan.

(Government subsidised) – From $44

ASBAS Digital Solutions Program

Overview

Delivered by qualified trainer Renee Dembowski together with RDA Brisbane throughout Queensland. ASBAS can help you compete in a digital world. Business Station has partnered with RDA Brisbane to deliver the ASBAS program throughout Queensland.

Advisors can give you guidance for your individual business in four priority areas:

  1. Websites and online selling
  2. Social media and digital marketing
  3. Using small business software
  4. Online security and data privacy

You’ll also receive a written digital engagement plan following your first session.
Eligibility:

  • Small business with 0-19 employees
  • ABN registered in QLD / WA / NT
  • Need to improve your digital skills or expand your online presence, but don’t know where to start?

We offer government-subsidised one-on-one consultations from just $44 inc GST, plus a huge range of subsidised workshops and webinars SEE LIST HERE [this will click to list of workshops and webinars on bottom of page]

Workshop and Webinar Prices
One on one consultations: Starting from just $44 inc GST

The ASBAS Digital Solutions Qld program offers Government-subsidised one-on-one consultations with our business advisors, which can be face-to-face, online (Zoom, Skype) or by phone.

  • 1st 60 minute session: $44.00 inc GST (Commercial rate would be $150+ per hour)
  • Subsequent 60 minute sessions: $66 inc GST
  • Access up to 24 hours/appointments under eligible ABN’s
Webinars: $18.41 incl GST

Our webinars can be accessed from any region in Australia: you’ll just need a reliable internet connection and device.

After you register, we’ll send a link to the platform we’ll be using directly to your email. All webinars are just $18.41 inc GST and booking fee.

Workshops: $35.74 incl GST

The majority of ASBAS workshops are two hours and cost $35.74 per session including GST and Booking Fee. Please note that you must be a small business (0-19 employees) and have an ABN to register.

Upcoming workshops and webinars:

See a full list of upcoming workshops and webinars at the bottom of this page.

Non-accredited – $1,595 

Social Media Essentials (5 weeks)

Overview

The Social Media Essentials course will set you up for success. You’ll build a comprehensive social media marketing strategy, then learn how to make it work on Facebook, LinkedIn and Instagram.

Not just theory! Practical activities will have you working live on your personal or organisational profiles, learning best practice, building your authority and credibility, creating and delivering great content, growing your followers and converting all that activity into business leads and paying customers.

You’ll connect with the SMC mentors and other like-minded social media marketers to bounce ideas around, give and get feedback on your work, and build your network.

Are you ready to move from personal social media use to making social media work for you? Interested in learning how to convert your followers into dollars? Social Media Essentials will level up your social media game, giving you the skills and knowledge to stand out from the crowd.

Learn from leading social media experts

Our course leaders are experts in using social media effectively, they are there to teach you the strategies and hacks that will make all the difference.

Join a community of like-minded business experts

Share your experiences with other students within the Social Media Essentials course and in our vibrant Facebook community.

Who is this course for?
  • Business owners and consultants looking to rapidly grow and scale their business.
  • Marketing professionals wanting to accelerate their careers and business
Key Benefits

After you’ve completed the Social Media Essentials course you’ll have the essential skills to:

  • Develop a social media strategy for your organisation
  • Rapidly grow your followers and learn how to turn your followers into paying customers
  • Understand the social media marketing process and be able to talk the talk with industry peers
  • Avoid making costly mistakes and achieve the results you want really quickly
What you'll learn

1. Digital & Social Media Overview

Understand the social media marketing process and how to monetise your strategy

2. Social Media Strategy

Develop a highly comprehensive strategy for your chosen business designed for success

3. Facebook Marketing

Learn both Facebook organic and paid opportunities and craft the perfect campaign

4. Instagram Marketing

Create an Instagram profile that people will want to follow, and convert those followers

5. LinkedIn Marketing

Position yourself and your business as industry leaders and grow your network

Non-accredited – $2,995

Social Media Intensive (10 weeks)

Overview

The Social Media Marketing Intensive will give you all the skills and knowledge you need to design, create and publish effective content. You’ll build an end-to-end strategy and deep-dive into Facebook, LinkedIn, Instagram, Twitter and YouTube, building your profile and network as you go. Learn what you need to land a role in social media marketing, create your own agency, or take your organisation to the next level.

Practical activities, connecting with other like-minded social media marketers, discussions, mentors, and up-to-date, engaging content all work together to create a learning experience that will deliver real performance and results.

Learn from leading social media experts 

Our course leaders are experts in using social media effectively, they are there to teach you the strategies and hacks that will make all the difference.

Join a community of like-minded business experts

Share your experiences with other students within the Social Media Essentials course and in our vibrant Facebook community.

Who is this course for?
  • Entrepreneurs looking to rapidly grow and scale their business.
  • Marketing professionals wanting to accelerate their careers and business
  • Freelancers, consultants & agency owners wanting more clients & a higher income
  • Influencers needing rapid follower growth & more collaborations
Key Benefits

After you’ve completed the Social Media Marketing Intensive you’ll have the essential skills to:

  • Develop a social media strategy for your organisation
  • Craft a great strategy that is guaranteed to deliver real results quickly
  • Rapidly grow your followers and learn how to turn your followers into paying customers
  • Understand the end-to-end social media marketing process and gain the confidence that you need to succeed
  • Avoid making costly mistakes and achieve the results you want quickly
What you'll learn

1. Digital & Social Media Marketing

Understand the social media marketing process and how to monetise your strategy

2. Social Media Strategy

Develop a highly comprehensive strategy for your chosen business designed for success

3. Copywriting, Content and Conversion

Learn how to write copy that converts, how to create great content and how to build a landing page.

4. Facebook Marketing

Learn both Facebook organic and paid opportunities and craft the perfect campaign.

5. Instagram Marketing

Create an Instagram profile that people will want to follow, and convert those followers into customers.

6. LinkedIn Marketing

Position yourself and your business as industry leaders and grow your network.

7. Twitter Marketing

Grow your followers and your influence by engaging your audience and communicating with real value.

8. YouTube Marketing

Prepare, record and publish! Learn the skills you need to create engaging videos and how to publish and promote them.

9. Personal Branding

Level up your personal brand by understanding, building and leveraging your expertise and experience. Convert your brand equity into business leads.

10. Email Marketing

Avoid the spam folder with effective techniques to make your emails stand out and deliver real results.

Upcoming

Workshops

WEBINAR: The Basics of Facebook Advertising

11 Aug | 5.30pm to 6.45pm AEST

In this workshop, we will go through:

• The difference between adverts and boosting

• Setting up an account

• What are the different objectives?

• Selecting the correct objective

• Who can you / should you target?

• Creating a pixel (don’t worry, I will explain what this is and how it is used)

• Setting a budget – there is no clear-cut answer but I can help you decide

• Selecting the right visual to go with your advert

WEBINAR: Content is King

27 Aug | 8.00am to 9.00am AEST

During this workshop we will look at:

  • What makes good content
  • How to get the team involved
  • Get your customers to provide content (user generated content)
  • Tools to set up automated content collection
  • Tips on taking a great pic
  • Great photo, graphic and video editing tools
  • How to create content that will improve engagement
  • Examples of good and bad content
  • Brainstorm what content would work well in your business

WORKSHOP: The Basics of Facebook Advertising

10 Nov | 8.00am to 10.00am AEST

In this workshop, we will go through:

• The difference between adverts and boosting

• Setting up an account

• What are the different objectives?

• Selecting the correct objective

• Who can you / should you target?

• Creating a pixel (don’t worry, I will explain what this is and how it is used)

• Setting a budget – there is no clear-cut answer but I can help you decide

• Selecting the right visual to go with your advert