social
media
training &
consulting
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Social Butterfly Marketing offers a comprehensive range of social media marketing training and consulting services, delivered through both face-to-face and online models. Led by Renee Dembowski, an industry expert with extensive qualifications and experience, the company has provided training and consulting to more than 5,000 businesses globally.
Renee, the first Australian awarded the Diploma of Social Media Marketing, is a certified trainer who has worked with a wide variety of industries and organisations, including federal government programs for small business, private and public education sectors including, the Social Media Marketing Institute, AIM, and Master Builders. Her tailored, hands-on approach and proven strategies have helped clients achieve measurable results through both in-person and virtual delivery methods
Previous Program Training Delivery
Face to Face & Online
ASBAS Digital Solutions Program
The Digital Solutions Program helped small businesses compete in a digital world.
Advisor, Renee Dembowski provided guidance for individual businesses, in any industry, in four priority areas:
- Websites and online selling
- Social media and digital marketing
- Using small business software
- Online security and data privacy
Clients received a written digital engagement plan following their first session with actional items to be implemented between concurrent sessions.
Eligibility:
- Small business with 0-19 employees
- ABN registered in QLD / WA / NT
- Need to improve your digital skills or expand your online presence, but don’t know where to start?
As a Federal Government approved advisor, subsidised one-on-one consultations were provided from just $44 inc GST, plus a huge range of subsidised workshops and webinars across the 4 priority areas listed above.
Trainer Social Media College
Social Media College is Australia’s leading educator in social media marketing, known for developing the nationally accredited Diploma of Social Media Marketing. The college provides industry-relevant courses that equip students with practical skills to thrive in the fast-evolving world of digital marketing. Their courses are designed and taught by top-tier professionals, ensuring students receive cutting-edge knowledge and strategies.
Being chosen as a trainer for the Social Media Intensive course at Social Media College is a significant achievement, as it reflects a high level of expertise and recognition in the field. Renee Dembowski’s selection for this role highlights her extensive experience, innovative strategies, and proven success in social media marketing. Her ability to train and mentor aspiring marketers, while working with over 5,000 businesses globally, sets her apart as a trusted and knowledgeable leader in the industry.
Renee delivered the following training for the college:
- Short Online Social Media Courses
- Social Media Essentials (5 weeks)
- Social Media Intensive LIVE (9 weeks)
Current Offerings
At Social Butterfly Marketing, we offer a variety of flexible options to suit your social media marketing needs. Whether you’re looking for a one-off consultation or a more comprehensive training package, we have you covered. Our hourly consultations are perfect for businesses that need targeted advice or assistance on specific social media challenges, while our customised training packages provide in-depth support for long-term growth and strategy development.
Our training options include one-on-one coaching, group workshops, and corporate programs, delivered both face-to-face and online to accommodate your business’s unique needs. These packages are tailored to help businesses improve their social media presence, implement effective strategies, and achieve measurable results. With over 5,000 businesses served globally, we’re ready to help take your social media marketing to the next level.
Popular Workshop topics
Digital Strategy and Implementation:
Which social media platforms are right for your business & why?
Managing your online marketing efficiently
The 5 P’s of Social Media Marketing
Ask me ANYTHING ’Social Media’
Introduction to Canva. You’re welcome.
Content Is King
Meta Facebook and Instagram:
Meta for Business – Are you set up right?
Getting started on Facebook and Instagram – For true beginners!
Getting started with social media, an online health check!
Unpacking Facebook Analytics
The basics of Facebook and Instagram advertising
Set Up Your Meta Audience Groups
Google:
Google Business: What it is and why you NEED it!
LinkedIn in 5 minutes a day
Email Marketing
Introduction to eMail Marketing
Digital Ads:
Track, measure and target your customers online
Decide what type of ad to run for your business.
The basics of Facebook and Instagram advertising
Delivery Methods
Face to Face
Online
Group
One on one
What next?
10904NAT (Nationally accredited) – $5,000
Diploma of Social Media Marketing
Overview
10118NAT Diploma of Social Media Marketing is the ONLY nationally accredited marketing course that focuses solely on social media. Employers always prefer candidates with formal training over unaccredited soft skilled courses.
Curated by three leading global social media industry experts, the Diploma of Social Media Marketing is engaging, comprehensive, forward thinking, and fills a clear gap in business and marketing qualifications. Through this Diploma, you will not only learn all there is to know about social media, you will build a social media marketing strategy and implementation plan which you can immediately apply to your career and/or business.
Social media appeals to a wide array of student segments, including job seekers, high- school graduates, advertising or marketing professionals, business owners and social media newcomers. Whether you want to build a highly comprehensive portfolio to win the job of your dreams, launch a new business, or manage an array of clients within a large organisation, this course will help you gain the practical skills required to strategize, manage and execute powerful digital and social media marketing campaigns.
RTO code 0049 (AIMET)
Why study the Diploma of Social Media Marketing
Course Curriculum:
These units of competency have been developed by the world’s leading social media experts, all of whom feature on the Forbes Top 50 Social Media Power Influencers list, along with our facilitators who draw upon real-life case studies and examples to ensure the knowledge you gain is practical and applicable to your role.
This table below reflects the core units (C) and pre-selected elective units (E) of this course.
SIRXMKT006 | Develop a social media strategy (C)
Conduct a social media audit to understand the current organisational context, create a social media strategy with content, and develop an action plan including budget, resources and compliance requirements.
NAT10904001 | Plan, implement and manage content marketing (C)
Implement a content marketing strategy and create, publish and share content in a variety of forms to build awareness and credibility, purchase consideration, and aid the decision-making process of the target audience.
NAT10904002 | Plan, conduct and optimise organic social media marketing (C)
Understand the specific organic marketing tactics for mainstream and niche social media channels and create and curate content which is relevant to the audience and shared organically.
NAT10904003 | Plan, manage and optimise paid social media advertising (C)
Create pragmatic and strategic ad copy for different social media channels, set up, optimise, and split test ad campaigns, and implement, measure and report on paid advertising campaigns.
NAT10904004 | Establish, build and leverage a personal brand on social media (C)
Identify which social platforms are best suited to the personal brand, taking into account values, personality, life stage, and resources, and develop and implement a website strategy.
NAT10904005 | Plan, implement and manage social media conversion strategies (C)
Understand how email marketing is used in converting audience into customers, learn the components of email strategy (segmentation, objectives, timing, and content), implement A/B testing, and utilise key metrics for reporting and optimisation.
BSBMKG541 | Identify and evaluate marketing opportunities (E)
Identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.
BSBMKG552 | Design and develop marketing communication plans (E)
Identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans.
BSBPMG430 | Undertake project work (E)
Develop a project plan, administer and monitor the project, finalise the project, and review the project to identify lessons learned for application to future projects.
What next?
Upcoming
Workshops
LIVE STREAM: Navigating Social Media
30 Sept | 9am to 12pm AEST
Master Builders offers nationally recognised training courses for the building and construction industry. We can help you take the next step.
In this workshop, we will go through:
• The difference between adverts and boosting
• Setting up an account
• What are the different objectives?
• Selecting the correct objective
• Who can you / should you target?
• Creating a pixel (don’t worry, I will explain what this is and how it is used)
• Setting a budget – there is no clear-cut answer but I can help you decide
• Selecting the right visual to go with your advert
LIVE STREAM: Data-Driven Retargeting for Franchises: Harnessing Local Audiences for Maximum Impact
16 Oct | 11.15am to 12pm AEST
The Franchise Council of Australia’s mission is to support and connect the Australian Franchising Community by helping them grow through education and advocacy.
Become a member to start upskilling today!
LIVE STREAM: Navigating Social Media
23 Oct | 9am to 12pm AEST
Master Builders offers nationally recognised training courses for the building and construction industry. We can help you take the next step.
In this workshop, we will go through:
• The difference between adverts and boosting
• Setting up an account
• What are the different objectives?
• Selecting the correct objective
• Who can you / should you target?
• Creating a pixel (don’t worry, I will explain what this is and how it is used)
• Setting a budget – there is no clear-cut answer but I can help you decide
• Selecting the right visual to go with your advert
LIVE STREAM: Navigating Social Media
27 Nov | 9am to 12pm AEST
Master Builders offers nationally recognised training courses for the building and construction industry. We can help you take the next step.
In this workshop, we will go through:
• The difference between adverts and boosting
• Setting up an account
• What are the different objectives?
• Selecting the correct objective
• Who can you / should you target?
• Creating a pixel (don’t worry, I will explain what this is and how it is used)
• Setting a budget – there is no clear-cut answer but I can help you decide
• Selecting the right visual to go with your advert