Social Media Strategy and Implementation

1) Social Media Strategy

Social media is evolving at a rapid pace and its users are evolving right along with it. Today, at least 50 per cent of the Australian population checks into social media every single day and there is fierce competition for their attention. Gone are the days of posting content and crossing your fingers for a positive result. - strategically created posting has become the very basis of a successful online presence.  For businesses with a desire to manage their own ongoing social media but lacking the knowledge and direction to implement a viable plan, the Social Media Strategy package is a must. Ideal for small-to-medium-sized companies possessing a moderate knowledge of social media as well as staff to implement suggested strategies, this package will provide essential training and guidance on how to execute a successful online marketing strategy.

Session includes:

  • Introduction to social media
  • Platform overview
  • Brand overview, Who are you?
  • Where does content come from?
  • Annual plan template with two detailed forward quarterly plans (covering the first 6 months)
  • Brainstorming of campaign ideas
  • Two support calls after the training (a fortnight after the training, then a fortnight following)
  • Tools and templates to make your life easier

Set-Up/Review/Health Check of additional pages from $150


2) Content creation and Management

Research suggests that the biggest hurdle for any business wanting to hitch a ride on the social media express train is developing an effective strategy and following this up with tracking and analysis of content. For the expert team at Social Butterfly Marketing, social media is not only a vehicle for reaching billions of potential customers worldwide, it’s a passion. As part of the Content Creation and Management package, they will develop, implement and track a social media marketing strategy to catapult your company’s social media engagement into the online stratosphere. With content suggestions and action plans tailored to your business, this is a comprehensive social media package that will absolutely transform your company’s social media presence.

What this includes: 

Social Media Marketing Plan

Collaborative Content Calendar

Content Creation

Content Promotion

Quarterly Offers

Monthly Consulting and Quarterly Reporting


3) Social Media Advertising and Analytics/Reporting