Courses and training
Social Media Strategy
DEFINE | DESIGN | DELIVER
A highly practical short course designed to make you a Social Media Marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
ACCELERATE YOUR BUSINESS AND CAREER
WITH SOCIAL MEDIA STRATEGY
Deliver the results you’ve been looking for with a comprehensive and effective social media strategy scale built for success
Our course leaders are experts in using social media effectively and you’ll learn from them how to design your strategy to impact your audience with relevant content that moves them from follower to customer.
Right through this course you’ll be working on the strategy for your chosen organisation or personal brand. There are templates for every step that will build together to form a comprehensive strategy document or presentation.
Share your experiences with other students within the Social Media Strategy course and in our vibrant Facebook community.
LEARN HOW TO:
- Identify your social audience and objectives
- Select the best platforms for maximum return
- Craft an effective social media strategy
- Define the role of paid ads and influencers
- Implement your plan and stay on budget
By 2021, the global number of active social media users is expected to reach over 3 billion
WHO IS THIS COURSE FOR?
This course is suitable for those who want to learn how to grow and scale your business using social media marketing.
Wanting to accelerate their careers and business
FREELANCERS & AGENCIES
Wanting to gain more clients & offer market leading services to increase their revenue
Looking to rapidly grow and scale their business
Looking to rapidly grow their followers and monetise their social media profiles
WHAT YOU WILL LEARN IN SOCIAL MEDIA STRATEGY
INTRODUCTION TO SOCIAL MEDIA STRATEGY
Understand social media marketing and the strategy development process.
Topic 1: Setting the Stage
Topic 2: Understanding the Social Media Marketing Process
Topic 3: Strategy in Context
Topic 4: Buyer Stages
Topic 5: The Influence of Strategy
Topic 6: Strategic Ideas
Topic 7: The 8-step Strategy Process
START WHERE YOU ARE
Use a social media audit and SWOT analysis to establish your current state.
Topic 1: The Social Media Audit
Topic 2: Review Online Presence
Topic 3: Assess Profile Consistency
Topic 4: Analyse Performance
Topic 5: Examine Competitors
Topic 6: Review SEO Results
Topic 7: Determine Brand Identity
Topic 8: Conduct a SWOT Analysis
SETTING SOCIAL MEDIA OBJECTIVES
Align your social media strategy with your organisation/personal brand strategy.
Topic 1: Introduction
Topic 2: Top Down Strategy
Topic 3: XERO example
Topic 4: Buyer stages
Topic 5: Buyer Stages and Quantitative Objectives
Topic 6: Buyer stages and Qualitative Objectives
Topic 7: Set ‘S.M.A.R.T.’ Objectives and B.H.A.G.s
Topic 8: Set Key Performance Indicators (KPIs)
IDENTIFYING YOUR AUDIENCE
Audience segmentation, behaviour, demographics and persona.
Topic 1: Audience Personas
Topic 2: Audience Segments
Topic 3: Where to start?
CHOOSING THE RIGHT CHANNEL
Inform your choice with channel usage, purpose, content and performance
Topic 1: The Big 5
Topic 2: Audience Usage
Topic 3: Content and Channel Choice
Topic 4: Buyer Stages and Channel Choice
Topic 5: Which Channel, Which Metrics?
Topic 6: Costs and Maintenance
Content categories, purpose, topics, formats, repurposing and scheduling.
Topic 1: Content Categories
Topic 2: Content Purpose
Topic 3: Content Decisions
Topic 4: Media and Content Formats
Topic 5: Content and Buyer Stages
Topic 6: Content Creation
Topic 7: Reusing Content
Topic 8: Content Scheduling
Topic 9: Content Strategy Example and Templates
Collaboration opportunities, influencer partnerships, community management
Topic 1: Collaboration
Topic 2: Influencers
Topic 3: Community Management
Topic 4: Social Listening
Topic 5: Audience feedback
IMPLEMENTING THE STRATEGY
Paid advertising, budgeting, resourcing, implementation and management tools
Topic 1: Paid Advertising
Topic 2: Creating a Social Media Budget
Topic 3: Identifying Required Resources
Topic 4: Implementation Plan
Topic 5: Legal and Ethical Requirements
Topic 6: Social Media Management Tools
ANALYSING FOR IMPROVEMENT
Data metrics, tracking expenses, analysis and insights, performance reports.
Topic 1: Metrics That Matter
Topic 2: Tracking Expenses
Topic 3: Measuring Effectiveness
Topic 4: Performance Reports