Courses and training

Social Media Marketing Intensive

CREATE | ENGAGE | CONVERT

A highly practical short course designed to equip you with all of the skills and knowledge you need to quickly ramp up your career and business.

This course is delivered in 2 formats:
1. Self Paced: Online in a self paced format $2,995

2. Live: Online via 2 x virtual workshops per week for 10 weeks $3,995

ACCELERATE YOUR BUSINESS AND CAREER

WITH SOCIAL MEDIA MARKETING INTENSIVE

A highly practical and engaging course designed to make you a social media marketing expert

  • Practical & immediately applicable

Develop a social media marketing strategy for your business and launch it while studying, ensuring get hands-on experience and immediate results

  • Loaded with downloadable tools & templates

Contains endless social media marketing tools and templates you’ll continue to use long after you’ve finished the course

  • Join a community of like-minded business experts 

Share your experiences with other students on the Social Media Marketing Intensive course in our vibrant Facebook community.

WHY YOU NEED TO TAKE ON THE

SOCIAL MEDIA MARKETING INTENSIVE

  • Accelerate your career and business
  • Expand your network
  • Immediately apply your social media marketing skills

LEARN HOW TO:

  1. Reach a huge, global audience
  2. Pinpoint your exact target market
  3. Improve brand loyalty & customer service
  4. Increase website traffic and engagement
  5. Convert leads into paying customers

By 2021, the global number of active social media users is expected to reach over 3 billion

WHO IS THIS COURSE FOR?

This course is suitable for those who want to learn how to grow and scale your business using social media marketing. 


MARKETING PROFESSIONALS
Wanting to accelerate their careers and business

FREELANCERS & AGENCIES
Wanting to gain more clients & offer market leading services to increase their revenue

BUSINESS OWNERS
Looking to rapidly grow and scale their business

INFLUENCERS
Looking to rapidly grow their followers and monetise their social media profiles

WHAT YOU WILL LEARN IN SOCIAL MEDIA MARKETING INTENSIVE

MODULE 1:

DIGITAL AND SOCIAL MEDIA MARKETING

Introduction to digital marketing and the social media marketing process.

Topic 1: Introduction
Topic 2: The Social Media Marketing Process
Topic 3: Social Media Traffic
Topic 4: Social Media Conversion
Topic 5: Moving Forward

MODULE 2:

SOCIAL MEDIA STRATEGY

Develop a comprehensive social media strategy tailored to your organisation

Topic 1: Introduction to Strategy
Topic 2: Start Where You Are
Topic 3: Setting Social Media Objectives
Topic 4: Identifying Your Audience
Topic 5: Choosing the Right Channels
Topic 6: Content Strategy
Topic 7: Being Social
Topic 8: Implementing the Strategy

MODULE 3:

COPYWRITING, CONTENT AND CONVERSION

Learn how to write copy that converts, how to create great content and how to build a landing page.

Topic 1: Writing great copy
Topic 2: Creating Content
Topic 3: Video
Topic 4: Conversion

MODULE 4:

FACEBOOK MARKETING

Learn how to work organic opportunities and become a Facebook ads guru.

Topic 1: Introduction to Facebook Advertising
Topic 2: The Facebook Advertising Landscape
Topic 3: Facebook Advertising Strategy
Topic 4 Facebook Campaigns
Topic 5: Ad Sets on Facebook
Topic 6: Facebook Ads Structure
Topic 7: Community Management
Topic 8: Tracking and Retargeting
Topic 9: Measurement and Reporting

MODULE 5:

INSTAGRAM MARKETING

Learn how to rapidly grow your Instagram followers and engagement.

Topic 1: Introduction to Instagram
Topic 2: Understanding the Instagram Algorithm
Topic 3: Creating Instagram Content
Topic 4: Defining your Instagram Strategy
Topic 5: Making It Happen
Topic 6: Setting Up Your Profile
Topic 7: Configuring Posts For Engagement
Topic 8: Attracting Profile Visitors
Topic 9: Measure Results and Adjust Strategy
Topic 10: Monetise Your Instagram Account

MODULE 6:

LINKEDIN MARKETING

Expand your professional network with new and exciting engagement strategies.

Topic 1: Introduction to LinkedIn Marketing
Topic 2: The LinkedIn Landscape
Topic 3: Creating Great Content
Topic 4: Developing an Effective Personal Profile
Topic 5: Marketing through your LinkedIn Profile
Topic 6: Marketing from the Company Page
Topic 7: LinkedIn Paid Advertising
Topic 8: LinkedIn Community Management
Topic 9: LinkedIn Analytics

MODULE 7:

TWITTER MARKETING

Engage with your community and grow your following with this micro blogging platform.

Topic 1: Twitter Overview
Topic 2: Twitter profiles and Benefits
Topic 3: Twitter Core Features
Topic 4: Paid Marketing vs. Organic Marketing
Topic 5: Paid Advertising Opportunities
Topic 6: Analytics and Reporting

MODULE 8:

YOUTUBE MARKETING

Create your own YouTube channel, prepare and record videos, upload them with ads and grow your subscribers.

Topic 1: YouTube Overview
Topic 2: Core Features
Topic 3: Organic Implementation
Topic 4: Paid Advertising
Topic 5: Video Creation and Editing
Topic 6: Building Engagement
Topic 7: Growing your Channel
Topic 8: Analytics and Reporting

MODULE 9:

PERSONAL BRANDING

Learn how to present yourself, maximise engagement and expand your network

Topic 1: The Power of Personal Branding
Topic 2: Understand: Values and Personality
Topic 3: Understand: Life-stage and Resources
Topic 4: Build: Social Media
Topic 5: Build: LinkedIn
Topic 6: Build: Website and SEO
Topic 7: Leverage: Connections and Content
Topic 8: Leverage: Pitch and Close

MODULE 10:

EMAIL MARKETING

Convert your social media traffic into paying customers with targeted email remarketing and responsive email sequences.

Topic 1: Email Marketing Overview
Topic 2: Email Marketing Strategy
Topic 3: Email Marketing Process
Topic 4: Building Your List
Topic 5: Types of Emails
Topic 6: Elements of an Engaging Email
Topic 7: Opportunities and Constraints
Topic 8: Measuring Effectiveness