Courses and training

Social Media Essentials

DESIGN | CONNECT | CONVERT

From beginner to expert in 5 weeks, learn the skills you need to talk the talk and accelerate your career as a social media marketer.

Enroll now

ACCELERATE YOUR BUSINESS AND CAREER

WITH SOCIAL MEDIA ESSENTIALS

Rapidly accelerate your career in just 5 weeks

  • Learn from leading social media experts

We partner with industry-leading experts to teach you the strategies & hacks that make all the difference.

  • Immediately applicable to your chosen organisation

Packed with downloadable tools, templates and exercises that help grow your business while you’re studying.

  • Join a community of like-minded business experts 

Learn through participation with other students and share your journey by accessing our vibrant Facebook group.

WHY YOU NEED

SOCIAL MEDIA ESSENTIALS

  • Go from beginner to expert in 5 weeks
  • Maximize the effectiveness of your social media marketing campaigns
  • Reach a wider, more-engaged audience

LEARN HOW TO:

  1. Craft the perfect social media marketing funnel for your business
  2. Develop a comprehensive strategy
  3. Target your ideal customer segment
  4. Market your business expertly on Facebook, Instagram and LinkedIn

By 2021, the global number of active social media users is expected to reach over 3 billion

WHO IS THIS COURSE FOR?

This course is suitable for those who want to learn how to grow and scale your business using social media marketing. 


MARKETING PROFESSIONALS
Wanting to accelerate their careers and business

BUSINESS OWNERS
Looking to rapidly grow and scale their business
Enroll now

WHAT YOU WILL LEARN IN SOCIAL MEDIA ESSENTIALS

MODULE 1:

DIGITAL AND SOCIAL MEDIA MARKETING OVERVIEW

Understand the social media marketing process and how to monetise your strategy,

Topic 1: Digital Marketing Channels
Topic 2: The Social Media Marketing Process
Topic 3: Social Media Traffic
Topic 4: Social Media Conversion
Topic 5: Moving Forward

MODULE 2:

SOCIAL MEDIA STRATEGY

Develop a highly comprehensive strategy for your chosen business designed for success.

Topic 1: Introduction to Strategy
Topic 2: Start Where You Are
Topic 3: Setting Social Media Objectives
Topic 4: Identifying Your Audience
Topic 5: Choosing the Right Channels
Topic 6: Content Strategy
Topic 7: Being Social
Topic 8: Implementing the Strategy
Topic 9: Analysing and Reporting

MODULE 3:

FACEBOOK MARKETING

Learn both Facebook organic and paid opportunities and craft the perfect campaign

Topic 1: Introduction to Facebook Marketing
Topic 2: The Facebook Advertising Landscape
Topic 3: Facebook Advertising Strategy
Topic 4: Facebook Campaigns
Topic 5: Facebook Ad Sets
Topic 6: Facebook Ads Structure
Topic 7: Community Management
Topic 8: Tracking and Retargeting
Topic 9: Measurement and Reporting

MODULE 4:

INSTAGRAM MARKETING

Create an Instagram profile that people will want to follow, and convert those followers

Topic 1: Introduction to Instagram
Topic 2: Understanding The Instagram Algorithm
Topic 3: Creating Instagram Content
Topic 4: Defining Your Instagram Strategy
Topic 5: Making it Happen
Topic 6: Setting Up Your Profile
Topic 7: Configuring Posts For Engagement
Topic 8: Attracting Profile Visitors
Topic 9: Measure Results and Adjust Strategy
Topic 10: Monetise Your Instagram Account

MODULE 5:

LINKEDIN MARKETING

Position yourself and your business an industry leaders and grow your network

Topic 1: Introduction to LinkedIn Marketing
Topic 2: The LinkedIn Landscape
Topic 3: Creating Great Content
Topic 4: Developing an Effective Personal Profile
Topic 5: Marketing through your LinkedIn Profile
Topic 6: Marketing from the Company Page
Topic 7: LinkedIn Paid Advertising
Topic 8: LinkedIn Community Management

Enroll now