Courses and training
NETWORK | INFLUENCE | CONVERT
A highly practical short course that will accelerate your personal brand and open up a world of new opportunities. Delivered online and through virtual workshops.
ACCELERATE YOUR BUSINESS AND CAREER
WITH PERSONAL BRANDING
A course that will empower you to build a strong personal brand that will position you as an expert in your industry.
Our course instructors are experts in using social media effectively to build a personal brand that needs to deliver the results.
Learn through participation with other students and share your journey by accessing our vibrant Facebook group.
No fluff or useless theory. Learn the tactics that deliver immediate results for your personal brand.
WHY YOU NEED TO LEARN
- Define your personal brand
- Build your network and credibility
- Establish yourself as a leader in your industry
LEARN HOW TO:
- Set a clear intention for your personal brand
- Define a personal brand identity
- Create a comprehensive personal brand strategy
- Build your social media marketing asset
- Leverage your connections and content
Build trust and credibility through the power of personal branding on social media
WHO IS THIS COURSE FOR?
This is suitable for those who want to become an industry leader by enhancing their personal brand.
Looking to create a unique competitive advantage
Looking to rapidly grow their followers and monetise their social media profiles through collaboration and marketing funnels.
FREELANCERS & CONSULTANTS
Looking to harness the power of social media by integrating their personal brand with their business
Wanting to build their industry network and generate business leads by establishing themselves as an expert
WHAT YOU WILL LEARN IN PERSONAL BRANDING
THE POWER OF PERSONAL BRANDING
Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology
Topic 1: Understanding Branding
Topic 2: Personal Branding and the e-ttraction™ method
UNDERSTAND: VALUES AND PERSONALITY
Describe your personality and values, and learn how it fits with your personal brand.
Topic 1: Values
Topic 2: Personality
UNDERSTAND: LIFE-STAGE AND RESOURCES
Recognise your life-stage and resources, and how they align with your personality and values.
Topic 1: Life-stage
Topic 2: Resources
BUILD: SOCIAL MEDIA
Identify the different social media channels and what might work for your brand.
Topic 1: Setting the Stage
Topic 2: Social Media Channels
The importance of LinkedIn for your personal branding and how to set up your profile.
Topic 1: Pictures and Headlines
Topic 2: Contact, URL, Summary and Rich Media
Topic 3: Roles, Projects, Education and Recommendations
Topic 4: Endorsements, Publications and Subscriptions
BUILD: WEBSITE AND SEO
Recognise the importance of a website in your marketing strategy and how to boost your SEO.
Topic 1: Websites
Topic 2: Search Engine Optimisation (SEO)
LEVERAGE: CONNECTIONS AND CONTENT
Recognise different tools to find more connections and generate high quality content.
Topic 1: Connections
Topic 2: Content
LEVERAGE: PITCH AND CLOSE
Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal
Topic 1: Pitching
Topic 2: Closing