Courses and training
Linkedin Marketing
CONNECT | INFLUENCE | CONVERT
A highly practical short course delivered online and through virtual workshops.
ACCELERATE YOUR BUSINESS AND CAREER
WITH LINKEDIN
Establish yourself as an industry expert, create an engaging content marketing strategy, identify key connections and maximise sales opportunities.
Our course leaders are experts in using LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities.
Share your experiences with other students on the LinkedIn course in our vibrant Facebook community.
Access the tools, templates and exercises we provide, turning them into powerful marketing strategies for your LinkedIn profile.
WHY YOU NEED TO LEARN
LINKEDIN MARKETING
- Develop strategies that create personal and brand awareness
- Learn how to maximise lead generation on LinkedIn
- Establish yourself as an expert in your industry
LEARN HOW TO:
- Create a professional profile
- Build an engaged audience
- Identify key connections
- Establish authority through content
- Generate new sales opportunities
LinkedIn is the #1 channel B2B marketers use to distribute content.
WHO IS THIS COURSE FOR?
This course is suitable for those who want to rapidly grow their presence on LinkedIn, the world’s most important professional network.
MARKETING PROFESSIONALS
Looking to create a professional presence and identify new business opportunities
SALES PROFESSIONALS
Needing help to identify key decision makers and budget holders while building a network of prospects
BUSINESS OWNERS
Who need to develop new lead generation techniques and convert enquiries into sales
STUDENTS & JOB SEEKERS
This course will help you define your presence on the world’s most important professional network
WHAT YOU WILL LEARN IN LINKEDIN MARKETING
MODULE 1:
INTRO TO LINKEDIN MARKETING
Understand the value and opportunities LinkedIn can offer.
Topic 1: LinkedIn Background
Topic 2: LinkedIn Benefits
Topic 3: The Value of LinkedIn
MODULE 2:
THE LINKEDIN LANDSCAPE
Learn why LinkedIn isn’t like other social media platforms and why this is important.
Topic 2: The Search Function
Topic 3: The LinkedIn Algorithm
MODULE 3:
CREATING GREAT CONTENT
Understand what people using LinkedIn are looking for – and how to create it.
Topic 1: Content Strategy
Topic 2: Effective Content Creation
Topic 3: Content Formats
Topic 4: Techniques for Great Content
MODULE 4:
DEVELOPING AN EFFECTIVE PERSONAL PROFILE
Construct an authoritative and professional profile that attracts the right audience.
Topic 1: Anatomy of a Personal Profile
Topic 2: How to Appear in Search Results
Topic 3: Convey Authority
Topic 4: LinkedIn Premium Plans
MODULE 5:
USING YOUR PROFILE EFFECTIVELY
Take your profile to the next level and turn it into your greatest marketing asset.
Topic 1: Grow your Network
Topic 2: Engage Your Network
Topic 3: Publish Content
MODULE 6:
MARKETING THROUGH COMPANY PAGES
Develop a content strategy for your business or personal brand that builds reach, awareness and sales.
Topic 1: Setting up Company Pages
Topic 2: Grow your Network
Topic 3: Case Study: Online Art Store
Topic 4: Create Employee Advocacy
Topic 5: Set up Groups
MODULE 7:
LINKEDIN PAID ADVERTISING
Learn how to promote campaigns that create new business opportunities.
Topic 1: Advertising on LinkedIn
Topic 2: Setting up a LinkedIn Campaign
Topic 3: Optimise Your Campaign
MODULE 8:
LINKEDIN COMMUNITY MANAGEMENT
Create a network of professionals who promote the products or services you offer.
Topic 1: Purpose of Community Management
Topic 2: Managing Company Pages
Topic 3: Managing Personal Interactions
MODULE 9:
UNDERSTANDING LINKEDIN ANALYTICS
Measure results and adjust your strategies to increase effective use of LinkedIn.
Topic 1: Analytics in LinkedIn
Topic 2: Member Profile Analytics
Topic 3: Company Page Analytics