Courses and training

Instagram Marketing

GROW | ENGAGE| MONETISE

A highly practical short course delivered online and through virtual workshops.

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ACCELERATE YOUR BUSINESS AND CAREER

WITH INSTAGRAM

Rapidly scale your followers, maximise engagement and generate income through direct-sales and collaborations

  • Learn from Instagram’s top marketers & influencers

We partner with industry leading Insta-pros to teach you the strategies & hacks that make all the difference.

  • Join an active community of like-minded Instagram marketers

Learn through participation with other students and share your journey by accessing our vibrant Facebook group.

  • Immediately applicable to your Instagram account

 Filled with tools, templates and exercises that help grow your business while you’re studying.

 

  • Cutting-edge strategy & tactics with real-world results

No fluff or useless theory. Learn the tactics that deliver immediate results for your business or personal account.

WHY YOU NEED TO LEARN

INSTAGRAM MARKETING

  • Accelerate Your Career
    Develop in-demand skills to leverage new, high-paying employment opportunities
  • Practical Experience
    Access comprehensive strategies, tools and templates to grow your business

LEARN HOW TO:

  1. Create engaging Instagram profiles
  2. Build an active following online
  3. Monetise your Instagram account
  4. Convert followers to paying customers
  5. Maximise Instagram engagements

Become an expert in the fastest-growing digital marketing channel.

WHO IS THIS COURSE FOR?

This course is suitable for those who want to learn how to grow and scale your business using Instagram.

 


BUSINESS OWNERS AND FREELANCERS
Time poor and looking to establish their presence on Facebook and create new opportunities through targeted adverts

INFLUENCERS
Looking to rapidly grow their followers and monetise their Facebook profiles through collaboration and marketing funnels

AGENCIES
Looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition

MARKETING PROFESSIONALS
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers
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WHAT YOU WILL LEARN IN INSTAGRAM MARKETING

MODULE 1:

INTRO TO INSTAGRAM MARKETING

Turn your account from ‘everyday use’ into strategic marketing tool.

Topic 1: Background to Instagram
Topic 2: Instagram Marketing Benefits
Topic 3: Instagram Marketing Success

MODULE 2:

UNDERSTANDING THE INSTAGRAM ALGORITHM

Learn how the platform works and use this to your advantage.

Topic 1: Introduction to the Instagram Algorithm
Topic 2: Top Factors Which Influence Ranking
Topic 3: Additional Factors That Influence Ranking
Topic 4: Other Instagram Algorithms

MODULE 3:

CREATING GREAT CONTENT

Identify your niche and the type of content you will produce.

Topic 1: Instagram Content
Topic 2: Use Stunning, Professional Imagery
Topic 3: Maintain a Consistent Theme and Posting Schedule
Topic 4: Design your Grid like a Magazine
Topic 5: Post Content your Audience Values
Topic 6: Spark an Emotional Reaction
Topic 7: Use Different Content Formats 

MODULE 4:

DEFINING YOUR INSTAGRAM STRATEGY

Understand how different types of content work on the platform.

Topic 1: Strategy Introduction
Topic 2: Created Content
Topic 3: Curated Content
Topic 4: Co-created Content
Topic 5: Your Instagram Strategy

MODULE 5:

MAKING IT HAPPEN

Manage your content production for efficiency and optimal results.

Topic 1: Introduction
Topic 2: Content Creation
Topic 3: Source & Manage Resources
Topic 4: Post Scheduling

MODULE 6:

SETTING UP YOUR PROFILE

Construct a professional and reputable account that builds trust.

Topic 1: Setting Up Your Profile
Topic 2: Instagram Profile Elements

MODULE 7:

CONFIGURING POSTS FOR ENGAGEMENT

Create content that captivates the attention of your target market.

Topic 1: Engagement Drives Profile Visits
Topic 2: Photo Tags & Mentions
Topic 3: Post Captions
Topic 4: Post Notifications
Topic 5: Stories Features
Topic 6: Community Management

MODULE 8:

ATTRACTING PROFILE VISITORS

Connect white the type of followers you want for your business.

Topic 1: Reciprocal Engagement
Topic 2: Share For Share
Topic 3: Account Promotions
Topic 4: Influencer Marketing
Topic 5: Paid Advertisements
Topic 6: Other Account Promotion

MODULE 9:

MEASURING RESULTS & ADJUSTING YOUR STRATEGY

Learn and understand the metrics that increase profile growth.

Topic 1: Native Metrics
Topic 2: Instagram Reporting Software
Topic 3: Returns Analysis

MODULE 10:

MONETISING YOUR INSTAGRAM ACCOUNT

Use your account to generate new, effective revenue streams.

Topic 1: Drive Web Traffic
Topic 2: Converting Using Landing Pages
Topic 3: Nurture With Email and Retargeting
Topic 4: Instagram Shopping
Topic 5: Promote Products With Influencers

Enroll now