Courses and training

Facebook Marketing

CREATE | LAUNCH | CONVERT

A highly practical short course designed to make you a Facebook marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.

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ACCELERATE YOUR BUSINESS AND CAREER

WITH FACEBOOK

Our specially-designed course have been created for any freelancer, agency or small-medium business, looking to unlock the power of the world’s largest social media platform

  • Learn from leading social media experts

Our course leaders are experts in using Facebook Marketing and Advertising to increase reach, build brand awareness, and generate new sales.

  • Use your Facebook strategy immediately

Implement the strategies, templates, and campaign management tools, used on this course and apply them to your Facebook Business Page.

  • Join a community of like-minded business experts 

Share your experiences with other students on the Facebook Marketing course in our vibrant Facebook community. 

WHY YOU NEED TO LEARN

FACEBOOK MARKETING

  • Increase sales and number of customers
  • Maximize the effectiveness of campaigns
  • Reach a wider, more-engaged audience

LEARN HOW TO:

  1. Create engaging Facebook strategies
  2. Understand how to use Facebook Ads
  3. Target your ideal customer segment
  4. Build pages with engaged audiences
  5. Generate new sales through Facebook

By 2021, the global number of active social media users is expected to reach over 3 billion

WHO IS THIS COURSE FOR?

This course is suitable for those who want to learn how to grow and scale your business using Facebook, specifically the Facebook Ad Manager.

 


BUSINESS OWNERS AND FREELANCERS
Time poor and looking to establish their presence on Facebook and create new opportunities through targeted adverts

INFLUENCERS
Looking to rapidly grow their followers and monetise their Facebook profiles through collaboration and marketing funnels

AGENCIES
Looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition

MARKETING PROFESSIONALS
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers
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WHAT YOU WILL LEARN IN FACEBOOK MARKETING

MODULE 1:

INTRODUCTION TO FACEBOOK ADVERTISING

Identify and understand the three key advertising platforms on Facebook.

Topic 1: Facebook Background
Topic 2: Facebook Advertising
Topic 3: Advertising Platforms

MODULE 2:

THE FACEBOOK ADVERTISING LANDSCAPE

Understand benefits and features of advertising on Facebook.

Topic 1: The Facebook Network
Topic 2: The Facebook Algorithm
Topic 3: Facebook Ads
Topic 4: Benefits of Facebook Advertising

MODULE 3:

FACEBOOK ADVERTISING STRATEGY

Develop your strategy to be in line with buyer stages on Facebook Ads structure.

Topic 1: Strategy
Topic 2: The Facebook Ads Structure
Topic 3: Three Steps to Create Great Ads

MODULE 4:

FACEBOOK CAMPAIGNS

Design and set up new campaigns and content

Topic 1: Facebook Campaigns
Topic 2: Design

MODULE 5:

FACEBOOK AD SETS

Understand targeting demographics and ad placement options

Topic 1: Ad Sets on Facebook
Topic 2: Targeting
Topic 3: Core Audience Targeting
Topic 4: Ad Placements
Topic 5: Budgeting

MODULE 6:

FACEBOOK ADS STRUCTURE

Design structure including media, copy and CTA

Topic 1: Structure
Topic 2: Media
Topic 3: Copy & CTA

MODULE 7:

COMMUNITY MANAGEMENT

identify the core principles of effective community management

Topic 1: Overview
Topic 2: Tools

MODULE 8:

TRACKING AND RETARGETING

Learn how to use the Facebook pixel for retargeting

Topic 1: Tracking with the Facebook Pixel
Topic 2: Retargeting

MODULE 9:

MEASUREMENT AND REPORTING

Identify relevant metrics and KPIs for reporting

Topic 1: Measurement and Reporting
Topic 2: Reporting
Topic 3: Split Testing

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