Courses and training
CREATE | LAUNCH | CONVERT
A highly practical short course designed to make you a Facebook marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
ACCELERATE YOUR BUSINESS AND CAREER
Our specially-designed course have been created for any freelancer, agency or small-medium business, looking to unlock the power of the world’s largest social media platform
Our course leaders are experts in using Facebook Marketing and Advertising to increase reach, build brand awareness, and generate new sales.
Implement the strategies, templates, and campaign management tools, used on this course and apply them to your Facebook Business Page.
Share your experiences with other students on the Facebook Marketing course in our vibrant Facebook community.
LEARN HOW TO:
- Create engaging Facebook strategies
- Understand how to use Facebook Ads
- Target your ideal customer segment
- Build pages with engaged audiences
- Generate new sales through Facebook
By 2021, the global number of active social media users is expected to reach over 3 billion
WHO IS THIS COURSE FOR?
This course is suitable for those who want to learn how to grow and scale your business using Facebook, specifically the Facebook Ad Manager.
BUSINESS OWNERS AND FREELANCERS
Time poor and looking to establish their presence on Facebook and create new opportunities through targeted adverts
Looking to rapidly grow their followers and monetise their Facebook profiles through collaboration and marketing funnels
Looking to generate new and improved revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition
Looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers
WHAT YOU WILL LEARN IN FACEBOOK MARKETING
INTRODUCTION TO FACEBOOK ADVERTISING
Identify and understand the three key advertising platforms on Facebook.
Topic 1: Facebook Background
Topic 2: Facebook Advertising
Topic 3: Advertising Platforms
THE FACEBOOK ADVERTISING LANDSCAPE
Understand benefits and features of advertising on Facebook.
Topic 1: The Facebook Network
Topic 2: The Facebook Algorithm
Topic 3: Facebook Ads
Topic 4: Benefits of Facebook Advertising
FACEBOOK ADVERTISING STRATEGY
Develop your strategy to be in line with buyer stages on Facebook Ads structure.
Topic 1: Strategy
Topic 2: The Facebook Ads Structure
Topic 3: Three Steps to Create Great Ads
Design and set up new campaigns and content
Topic 1: Facebook Campaigns
Topic 2: Design
FACEBOOK AD SETS
Understand targeting demographics and ad placement options
Topic 1: Ad Sets on Facebook
Topic 2: Targeting
Topic 3: Core Audience Targeting
Topic 4: Ad Placements
Topic 5: Budgeting
FACEBOOK ADS STRUCTURE
Design structure including media, copy and CTA
Topic 1: Structure
Topic 2: Media
Topic 3: Copy & CTA
identify the core principles of effective community management
Topic 1: Overview
Topic 2: Tools
TRACKING AND RETARGETING
Learn how to use the Facebook pixel for retargeting
Topic 1: Tracking with the Facebook Pixel
Topic 2: Retargeting
MEASUREMENT AND REPORTING
Identify relevant metrics and KPIs for reporting
Topic 1: Measurement and Reporting
Topic 2: Reporting
Topic 3: Split Testing