Google Analytics, Google Ads, Google Search Console, and Google Tag Manager work together to boost your business’s online performance. Google Ads drives targeted traffic to your site through paid search and display ads. Google Analytics tracks this traffic, providing insights into visitor behaviour, conversions, and engagement, essential for refining ad campaigns.

Google Search Console complements this by revealing how your site performs organically on Google Search, helping with SEO optimisation. Google Tag Manager simplifies the setup of tracking codes and custom events across these platforms, ensuring accurate data collection. Together, they create a cohesive system for maximising visibility, engagement, and ROI.

Google Search Console

Google Search Console is a free tool from Google that helps website owners monitor and improve their site’s presence in Google Search results. It provides insights into how Google indexes and crawls a site, alerts about issues affecting visibility, and offers data on search traffic, like keywords driving clicks and user locations. Webmasters can submit sitemaps, monitor backlinks, and see mobile usability reports, ensuring their site adheres to Google’s best practices. By identifying indexing issues, errors, and opportunities for improvement, Google Search Console helps optimize sites to attract more organic search traffic effectively.

 

SEARCH CONSOLE: PROVIDE ACCESS INSTRUCTIONS:

  • Click HERE to go to platform
  • Ensure you’re logged in to the correct account
  • Top right corner, select the correct property in the dropdown
  • Bottom right click on ‘settings’
  • Click on ‘users and permissions’
  • Invite with email
  • View instructions steps below

SEARCH CONSOLE SETUP STEPS BELOW:

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic, providing insights into visitor behaviour, demographics, and engagement. It collects data on page views, session duration, bounce rates, and traffic sources, allowing businesses to understand how users interact with their site. By setting up goals, businesses can measure specific actions like form submissions or product purchases, giving insights into customer journeys and conversion rates. Advanced features include audience segmentation and funnel visualisation, helping optimise marketing strategies and site performance. Google Analytics supports data-driven decision-making, enhancing user experience and maximising marketing effectiveness.

 

GOOGLE ANALYTICS: PROVIDE ACCESS INSTRUCTIONS

  • Click HERE to go to platform
  • Ensure you’re logged in to the correct account
  • Top left corner, select the correct property in the dropdown (you will see a property number when you hover over it)
  • Bottom left click on ‘settings’
  • Click on ‘account access management’
  • Click on the top right + button
  • Ensure you select the correct role before you save
  • If you’re not sure that you have selected the correct property/account, you can see the stream ID number under settings >data streams >click on the data stream collecting data >view G-number here
  • View instruction steps below

GOOGLE ANALYTICS SETUP STEPS BELOW:

Google Ads is an online advertising platform by Google that allows businesses to create ads displayed in Google Search results, YouTube, and partner sites across the web. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads. Google Ads provides targeting options based on keywords, location, demographics, and interests, ensuring ads reach relevant audiences. The platform includes tools for tracking performance, optimising bids, and measuring return on investment (ROI). With ad types like text, display, and video, Google Ads helps businesses increase visibility, drive traffic, and achieve specific marketing goals effectively.

 

GOOGLE ADS: PROVIDE ACCESS INSTRUCTIONS

  • Click HERE to go to platform
  • Ensure you’re logged in to the correct account
  • Select the correct Google Ad account
  • Hover over ‘admin’
  • Click on ‘access and security’
  • Click on the + button
  • Add the email you’re inviting
  • Ensure you select the correct role before you save
  • View instruction steps below

GOOGLE ADS SETUP STEPS BELOW:

Google Tag Manager

Google Tag Manager (GTM) is a free tool that simplifies adding and managing tags, or snippets of code, on a website or mobile app. With GTM, marketers and developers can add and update tags for analytics, conversion tracking, remarketing, and more, without editing code directly. GTM provides a user-friendly interface for setting up triggers and conditions to control when tags fire, ensuring accurate data collection. By streamlining tag management, GTM reduces reliance on developers, improves site performance, and enables quick adjustments to tracking setups, making it ideal for optimising digital marketing efforts and maintaining data accuracy.

 

GOOGLE TAG MANAGER PROVIDE ACCESS INSTRUCTIONS:

  • Click HERE to go to platform
  • Ensure you’re logged in to the correct account
  • If there are no accounts listed, there isn’t any action required, just advise our team you don’t have an account.
  • If you do have accounts listed, select the account/container
  • Click on ‘admin’
  • Click on ‘user management’
  • Click on the + button
  • Click on ‘add users’
  • Add the email you’re inviting
  • Ensure you select the correct permissions before you save
  • View instruction steps below

GOOGLE TAG MANAGER SETUP STEPS BELOW:

Google Business

Google Business, or Google Business Profile, is a free tool that enables businesses to manage their online presence on Google Search and Maps. By creating a profile, businesses can showcase essential details like location, contact information, operating hours, and services, enhancing visibility in local search results. It allows businesses to share updates, respond to reviews, and post photos, helping attract and engage customers. Insights provide data on how users find the profile, such as search terms and interaction types. Google Business Profile is crucial for local SEO, building credibility, and making it easier for nearby customers to discover and choose a business.

 

GOOGLE BUSINESS PROVIDE ACCESS INSTRUCTIONS:

  • Click HERE to go to platform
  • Ensure you’re logged in to the correct account
  • If there are no accounts listed, there isn’t any action required, just advise our team you don’t have an account.
  • Select your business
  • Click on the 3 little dots next to ‘profile strength’ and then ‘business profile settings’
  • Click on the + button
  • Add the email address you’re inviting
  • Give the correct level of access
  • Save
  • View instruction steps below

GOOGLE TAG BUSINESS SETUP STEPS BELOW:

Google Business – Group

In ordert to easily connect your Google Business, or Google Business Profile to your Google Ads account, you will be required to put your Google Business listing into a group. 

 

GOOGLE BUSINESS GROUP INSTRUCTIONS:

  • Click HERE to go to platform
  • Ensure you’re logged in to the correct account
  • Click on ‘create group’
  • Name your group (use your business name)
  • Find your Google Business profile and select the checkbox to the left, under ‘store code’
  • Where it says ‘actions’ click on the drop down, select ‘transfer business’
  • Select the group you would like to transfer your business to
  • Go to ‘group settings’
  • Click on ‘manage users’
  • Add any managers to this section, ask us which email to invite. 

GOOGLE TAG BUSINESS SETUP STEPS BELOW: