Let’s Get Digital $10,222.28
With the government’s Small Business COVID-19 Adaption Grant Program in full swing, many small businesses will be eligible to receive funding of up to $10,000 for uses including digital strategy development and online communications.
REVIEW AND SETUP
1) Facebook Business Manager review and update including:
- required team accesses
- ad accounts
- pages including IG
- creation and connection of page and event pixels for traffic/conversion/retargeting advert
2) Setup/review/audit and update of:
- Facebook business page
- Google My Business listing
- Facebook Closed Group for team communications
- Additional platform of choice
STRATEGY
12-month digital strategy (implement yourself)
- Topic suggestions for posting
- 12 x Blog content suggestions
- Social Media Management and Advertising
- Quarterly campaigns (competitions)
- Quarterly advertising campaign
- Selection of key platforms
- Frequency of posting
BLOG CONTENT CREATION
- Creation of 3 x blogs at 1000 words per blog
ADVERTISING
1) Set up of top 3 target audience groups for FB and IG advertising
2) Create 3 x adverts some options outlined below:
- Lead Generation (automatically feeds leads to eNewsletter database with welcome eNewsletter and special offer to claim)
- Traffic to Website (accom options or special offer)
- Get Conversions (make booking)
**Ad budget applied
ARTWORK DESIGN
Design and creation of artwork for:
- 3 x tile designs in Canva for client to reuse
- Facebook cover image
- Google My Business cover image
- Facebook and Instagram advert
- 2 x other social cover images
eMAIL MARKETING
- eNewsletter template design and client setup including clean database.
- 12 month send schedule
- eSend – for 3 x months (quote covers a database of 1k subscribers)
TRAINING
8 x hours of virtual training for eventual takeover of digital outlined above
- Websites and online selling
- Social Media Marketing
- Small business tools including eMail marketing, digital task managers and CRM’s
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