It’s not everyday you actually score your dream job. At 24 I didn’t think an opportunity like this would come along ever, let alone in the humble little city of Cairns. 

Leading up to the crowning ceremony (Yes, a literal crown!) the difficult tasking of choosing finalists lay in the hands of Renee Dembowski who is now my mentor and the brains behind the #CairnsEyeSocialButterfly campaign. Standing on stage beside my fellow finalists Drew, Ingrid & Gracyn I was not expecting to hear my name when MC’s for the night Illy and Shad from HitFM announced I was the winner of this incredible position. I couldn’t believed it – I WON!

Since the moment I signed my new employment contract (drawn up by Miller Harris) and received the keys to my brand new Holden Astra (thanks to Irelands Holden) things have gone from 0 to 100 real quick. Ive already had intense photography training with Veronica from Blue Click Photography  and officially enrolled  to complete the ONLY nationally accredited Diploma of Social Media Marketing with Rii Skills Centre facilitated by Renee herself. I also have not one, but two weekly radio segments both on Friday mornings called “What’s on” on HitFM and 89.1 Community Radio and of course my weekly column every Saturday in the Cairns Eye. As if this couldn’t get any better, I’m also being professionally groomed in creative writing, public speaking, networking and personal styling. This is pretty much the social media version of Cinderella. 

One week into winning I’ve already been approached by businesses from the Gold Coast who want to get onboard the campaign. This was unexpected so soon since the crowning however its a perfect example of the reach thats already been achieved with this campaign and the power of social media. This is one of the reasons I am so behind this concept, its the perfect way for businesses to reach a new demographic and create or boost their social media presence. Its my job now to showcase the BEST businesses, restaurants and tourism activities the region has to offer through print, TV, radio and of course Social Media and what makes them a cut above the rest. Lucky is an understatement, If I have to to be the one to sample new menus at regions best restaurants or test drive brand new Holden vehicles or glam up to attend gala dinners, I will. For the greater good of Cairns and the surrounding region of course! I’m ready to take on whatever the next 12 months is going to throw at me and share my journey with you all every week. 

– Mwah, Maddy


 ** To keep up with whats happening around the region, tune into HitFM and 89.1 community radio each Friday or follow Social Butterfly Marketing on Facebook, Instagram and Snapchat or of course pick up your copy of the Cairns Eye.